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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Twenty years of human rights - a call for reflection on the successes and challenges

2015-02-25

Back from the left are: Advocate Mohamed Shafie Ameermia, Commissioner, South African Human Rights Commission

Advocate Lawrence Mushwana, Chairperson of the South African Human Rights Commission

Front from the left are: Honourable Mahube Molemela, Judge President of the Free State High court and Acting judge of the Constitutional Court of South

Dr Choice Makhetha, Vice-Rector External Relations, University of the Free State

Prof Caroline Nicholson, Dean of the Faculty of Law, University of the Free State

The South African Human Rights Commission (SAHRC), the Faculty of Law, and the Free State Department of Education hosted a gala dinner on 19 February 2015 to celebrate the launching of the Free State Provincial Division of the SAHRC, reaffirming their collaborative partnership, and confirming the commitment of the Free State Department of Education to community engagement, constitutional rights awareness, and youth advocacy.

The number of human rights abuses reported to the Human Rights Commission in recent years points to the complex nature of the challenges faced by South African communities. What is most disturbing is that the overwhelming majority of these offences are perpetrated by the youth, said Adv Lawrence Moshwana, Chairperson of the South African Human Rights Commission. “The Human Rights Commission is in need of support from government in order to be able to reach all provinces of South Africa”. The expansion of the commission’s services in the Free State and its partnership with the Provincial Department of Education is a great step towards protecting the rights of the most vulnerable communities.

Twenty years of human rights (read the full story)

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