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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

The UFS produces some of the finest teachers in the country

2015-03-02

The quest for producing well-grounded, excellent and prolific teachers at the UFS is bearing fruit. Numerous accolades have over the years been bestowed on some of the UFS Qwaqwa Campus's finest graduates.

"For us as the faculty, it is gratifying and rewarding to learn about the achievements of our students. These achievements do not only validate our efforts, but inspire us as well,” says Dr Dipane Hlalele, Assistant Dean in the Faculty of Education at the UFS.

Dr Hlalele also revealed that, in the recent past, the faculty at the Qwaqwa Campus has experienced an increase in the enrolment figures for teacher training.

"Numbers in our initial teacher education programmes grow in leaps and bounds and we produce some of the best teachers in the country. We are proud to say that on graduation day, our students receive at least two things, i.e., their qualifications as well as entry into the teaching profession," added Hlalele.

Some of the shining examples that Dr Hlalele referred to, are Tebello Tshabalala (English), Mthobisi Khumalo (Mathematics), Thabo Mohapi (Physical Sciences), Lehlohonolo Khanye (Accounting) and Yvonne Tsotetsi (Business Studies). All of these are educators at Lekgulo Senior Secondary School in Qwaqwa and have each produced a 100% pass rate in the 2014 examinations.

There is also Nape Motloung, whose excellent Mathematics results at Botshabelo's Lefikeng High School have placed him as the Top Mathematics Educator in the Free State. Motloung's consistent excellent results have also placed his school in the Top 10 of the Best Performing Schools in Mathematics. This has also won his school R100 000 from the Free State Department of Education.

At yet another Qwaqwa school, Sekgutlong Secondary, Malefetsane Mokomotoane's Mathematics results over the years have earned him a runner-up prize in the category Excellence in Teaching Mathematics at the 2014 National Teachers Awards hosted by Minister Angie Motshekga.

"I am proud to have had 98% of my learners pass Mathematics, with 10 distinctions," said an elated Mokomotoane, who has just been appointed Principal of Selelekela Secondary School in Qwaqwa.

"Having achieved an average of 59%, my highest ever, has taught me and my learners that through hard work, anything is possible," added Mokomotoane.

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