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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Co-architect of peace and reconciliation in Northern Ireland to present Annual Reconciliation Lecture today

2015-03-03

Colm McGivern, Director of the British Council in South Africa

To emphasise the University of the Free State’s Human Project, the UFS has positioned itself as an institution that is recognised across the world not only for excellence in academic achievement, but also in human reconciliation. The Annual Reconciliation Lecture, whose organising committee is chaired by Prof Pumla Gobodo-Madikizela, is a unique and major initiative to enhance this important vision of our university.

This year, Colm McGivern, Director of the British Council in South Africa, will present the Fourth Annual Reconciliation Lecture at the Centenary Hall on Thursday 5 March 2015.

Colm McGivern was brought up in Northern Ireland at the height of the conflict that has come to be known as the ‘Troubles.’ His early experiences of conflict, sectarianism, and living in a divided society have driven his career, and his personal commitment to peace-building and promoting reconciliation. He was a student leader at Queen’s University in Belfast during the time of the first IRA Ceasefires in the 1990s, and then worked in the Higher and Further Education sectors, and at a community level with peace-building groups across Northern Ireland and internationally. He was Director of the British Council in Northern Ireland for four years and, in that role, facilitated discussions between divided communities before and during the Ceasefires and Peace Process, with a particular focus on bringing young people together across Ireland.

In his role as Director of the British Council, McGivern has created thousands of cultural and educational connections between the UK and SA. Every year, he ensures that young South Africans can get access to educational and cultural opportunities that are life-changing while deepening their connection with the UK.

A highlight of this year’s lecture will be a performance by musicians from the Odeion School of Music, Tumi Ntantiso (soprano), Bertha Menyatso (mezzo-soprano), Malefetsane Mofokeng (baritone), and Cezarre Strydom (piano). They will be performing works from ‘Tales of Hoffmann’ by Jacques Offenbach, among others.

Members of the public and media are welcome.

RSVP: Jo-Anne Naidoo, e-mail: Naidooja@ufs.ac.za

Date: Thursday 5 March 2015
Time: 17:30 (please be seated by 17:15)
Venue: Centenary Complex, Bloemfontein Campus

The event will be streamed live on: http://livestream.ufs.ac.za/

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