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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

OSM piano lecturer on jury for Unisa National Competition
2015-03-05

Prof Ruth Goveia
Photo: Supplied

Prof Ruth Goveia, a piano lecturer at our university’s Odeion School of Music (OSM), was chosen to serve on the jury of the 5th Unisa National Piano Competition. This will take place from 11 to 18 July 2015 at the ZK Matthews Hall on the Unisa Muckleneuk Campus in Pretoria.

Prof Goveia holds a doctorate in Music in Piano from the prestigious Jacobs School of Music at Indiana University in the USA, and has a master’s degree in Piano Performance from the College-Conservatory of Music at the University of Cincinnati, also in the USA. Prof Goveia is an experienced adjudicator, and is regularly engaged for both national and international piano competitions, festivals, and examinations.

She is a dedicated teacher, who enjoys working with both students and professional musicians. Several of her students have excelled in competitions and examinations, and enjoy successful careers.

The Unisa National Music Competition was founded with the main objective of providing young South African pianists with the necessary experience, requirements, and procedures of an international piano competition. The winner of the national competition has automatic access as a participant in the next scheduled Unisa International Piano competition. The prescribed repertoire requirements of the national competition always correspond closely to those of the next Unisa International Piano Competition.

Competitors will be subject to the same adjudication criteria and processes applicable to international piano competitions. The Unisa Music Foundation’s next piano competition will have a jazz category running parallel to the classical category.

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