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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Bring back dignity to our schoolgirls

2015-03-10

A Kovsie student initiative is currently crying out to the community at large to help in realising a dream of helping school learners who come from poor families to gain confidence in their school work and social lives generally.

This initiative by Nkanyezi Talk @UFS aims to do this through the provision of sanitary towels to such learners at the onset of puberty.

“Through research, we have established that some learners face numerous challenges during this stage, with some using socks as a substitute for sanitary towels while others opt for newspapers. This raises a lot of health and psychological concerns,” says project coordinator Bongani Zwane.

According to research conducted by UNICEF in 2013, one in ten girls who cannot afford sanitary towels will miss a week of schooling during the cycle of their period. This is because they fear being ridiculed by other learners, and because their dignity as girls is not being respected. This absence from school also happens because they do not understand what is happening to their bodies.

“What should be a celebration of womanhood becomes a time of shame and embarrassment with dire consequences for the girls’ education as well as their future,” Zwane adds.

“We therefore appeal to everyone to help us realise this dream of making sure that we reduce the number of schoolgirls who do not attend school during their menstruation periods, and restore their dignity by donating sanitary towels.

“Overall, we have already collected more than 1000 packs of sanitary towels. The office of Cornelia Faasen, our acting dean of Student Affairs, has also endorsed the campaign and already donated 600 packs of sanitary towels,” says Zwane.

“We have set ourselves the goal of collecting and donating 10 000 (ten thousand) sanitary towels in total.”

Methods of Donating

Nkanyezi Talk @UFS welcomes any physical donations of sanitary towels and financial donations through their UFS entity number 1/466/08119 only.

For more information on how and where to donate, please contact project coordinator Bongani Zwane at 079 237 5089 or email him to bzwane@workmail.co.za.

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