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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

SRC Arts and Culture speaks up
2015-03-17

"Stagedoor was an absolute success," says fourth-year medical student, Stefan van der Westhuizen and SRC member for arts and culture.  

 

"I've always been a diverse person and exposed myself to many things."

 

Raised in Vanderbijlpark near Johannesburg, Stefan has always had a passion for arts and culture.

 

"It's a platform where students express so much. Stagedoor is where you can see students express their commentary on what is happening on campus and feel like it’s almost a safe zone."

 

Stefan’s year on the SRC brought about a new format to rotations. Residences paired with each other, while the new 'outdoor' interactions made it possible for residence and off-campus students to interact with rotations.

 

"I was most proud of the rotations that took place even at the Agricultural Building. There was some great interaction," he said.

 

Stefan said the idea was to fix things.

 

“Not much had changed with Stagedoor when I got into office, even ticket sales were decreasing. I wanted to get students amped about it again."

 

A different element of Stagedoor 'outdoor' was to try to get spontaneity, and to try to get away from residences doing the same plays, but get them out of their comfort spot.

 

“When we heard the results, we lit up with excitement because we didn't have the usual winners,” Stefan said.

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