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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

The Essop twins bring ‘UNREST’ to the UFS

2015-03-19

UNREST, an exhibition by Hasan and Husain Essop, is now at the Johannes Stegmann Art Gallery in the SASOL Library on the UFS Bloemfontein Campus. It will be on until Thursday 2 April 2015.

The 28-year-old twin brothers are the winners of the 2014 Standard Bank Young Artist Award for Visual Art. Born and raised in Cape Town, they have been collaborating since their graduation from the Michaelis School of Fine Art in 2007. They both completed a Bachelor of Fine Arts degree and a Postgraduate Diploma in Art at Michaelis. Subsequently, they earned Postgraduate Certificates in Education at the University of Cape Town.

Husain specialised in Photography, and makes all the important technical decisions when setting up a shoot. Hasan specialised in Printmaking, and therefore has a lot more freedom in the post-production and printing of the work. They both contribute to the subject matter and editing of the photographs, always discussing new ideas and locations to shoot. They speak very visually to each other, and many ideas are born from their conversations. They draw on popular culture, the media, and Hollywood as inspiration because those are the things that interest the youth and shape the next generation.

“Our series of works highlight a multi-cultural clash between religion and popular cultures,” say the Essops. “We explore the dominating influence of Western theatrics and those narratives that are constructed to depict a certain reality. Inspired by Hollywood’s visual language and tactics, we create our own narratives. Each photograph reflects us in a battle of moral, religious, and cultural conflicts. Two dominant personalities appear, East and West, with all their stereotypes. Environments are chosen as stages on which to perform and define our behaviours.”

The Essops’ work has been included in various private and public collections, including the Spier Collection, the Durban Art Gallery, and the South African National Gallery. The Goodman Gallery has hosted two solo exhibitions of their work – Halaal Art (Johannesburg, 2010,) and Remembrance (Cape Town, 2012,).

The Johannes Stegmann Art Gallery hours are Monday to Friday from 08:30 to 16:30.

For enquiries, contact Angela de Jesus at +27(0)51 401 2706 or DeJesusAV@ufs.ac.za

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