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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Conradie makes UFS proud with prestigious Chemistry award

2015-03-25

Prof Jeanet Conradie and Dr Karel von Eschwege

Photo: Leonie Bolleurs

Prof Jeanet Conradie, Professor in the Department of Chemistry at the University of the Free State (UFS), has received the Merck Medal for 2014 from the South African Chemistry Institute (SACI), for her paper Redox potentials of ligands and complexes. A DFT approach, S. Afr. J. Chem. 2011, 64, 203-209.

Dr Karel von Eschwege, the co-author of the paper is also from the Department of Chemistry.

The medal is awarded to the senior author of the paper, published in the South African Journal of Chemistry in a specific field of chemistry, that is judged to have made the most significant contribution to the discipline. The award for 2014, covering papers published in the period 2010 to 2013, was in the field of Inorganic Chemistry.

As part of the award, Prof Conradie will deliver the Merck Medal Lecture at the presentation ceremony.

In 2014, Prof Conradie was runner-up in the senior category for Distinguished Women Researchers: Physical and Engineering Science in the Department of Science and Technology’s 2014 Women in Science Awards. The Academy of Science of South Africa (ASSAf) also invited her to become a member.

Prof Conradie believes to reach a goal, you have to utilise opportunities that come your way. “Remember, results speak for themselves. Any researcher can prove himself or herself this way. Nothing in life is for free; you need to work very, very hard. This is only possible when you love and enjoy your work,” she said.

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