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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

International Association of Hydrogeologists strengthens ties with IGS

2015-03-31

From the left are: Prof Neil Heideman, Dean of the Faculty of Natural and Agricultural Sciences, Mr Shammy Puri, secretary-general of the International Association of Hydrogeologists, and Prof Danie Vermeulen, Director of the Institute for Groundwater Studies.
Photo: Supplied

The Institute for Groundwater Studies (IGS) is in the process of establishing a SADC Groundwater Management Institute, sponsored by the World Bank. To coincide with this process, the IGS received a visit from Mr Shammy Puri, the secretary-general of the International Association of Hydrogeologists (IAH).

“The aim of the visit was to further cooperation between the IAH and IGS regarding transboundary aquifers in the SADC region,” said Prof Danie Vermeulen, Director at the IGS.

The International Association of Hydrogeologists (IAH/AIH) is a scientific and educational charitable organisation for scientists, engineers, water managers, and other professionals working in the fields of groundwater resource planning, management, and protection. The IAH is the leading international society for the science and practice of hydrogeology, and is a globally recognised information source and facilitator for the transfer of groundwater knowledge.

Mr Shammy Puri was elected Secretary-General of IAH in 2008, and chaired the Commission on Transboundary Aquifer Resources Management (TARM) from 1998 to 2011.

During his visit, Mr Puri also presented lectures to the postgraduate students at the Institute on Transboundary Aquifers. He was also invited by the Dean of the Faculty of Natural and Agricultural Sciences, Prof Neil Heideman, to present the faculty prestige lecture later this year.

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