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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Unbeaten and hosting the Varsity Cup final
2015-03-31

Not only will UFS Shimlas rugby team host their first-ever Varsity Cup final in Bloemfontein, but they still remain the only unbeaten side in this year’s tournament.

Shimlas knocked the defending champions, the University of Cape Town Ikeys team, out of the tournament during the semifinal in Bloemfontein on Monday 30 March 2015, beating the visitors 21-10. In Pretoria, North-West University’s Pukke crushed  top-of-the-log University of Pretoria Tukkies with a close-edged 29-28 win in the other semifinal.

It was the first-ever home semifinal for Shimlas. The home side showed determination from the start of the match when No.8 Niell Jordaan crossed the line early on for the first try of the clash. Shimlas’ Niel Marais was successful with the kick at goal, giving the home side an 8-0 lead..

Shortly afterwards, the Ikeys scored their first try of the match, but were unsuccessful with the conversion kick. Shimlas struck back with a driving maul where flank Daniel Maartens scored the second Shimlas’ try of the night, taking the scoreboard to 16-5 after yet another conversion by Marais.

Ikeys managed to get another unconverted try shortly before the halftime break, leaving the score at 16-10 after the first 40 minutes, with just two conversions separating the teams.

The second half saw less action, but Shimlas’ left wing Maphutha Dolo scored his team’s third and final try of the match, putting them in a 21-10 lead minutes before full time.

Shimlas will host Pukke for this year’s Varsity Cup final on Monday 13 April at 19:00 at Shimla Park, UFS Bloemfontein Campus.

Player that Rocks: Daniel Maartens

UFS Shimlas point scorers:
Tries: Niell Jordaan, Daniel Maartens, Maphutha Dolo
Cons: Niel Marais (2)

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