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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Discourse on statues and symbols puts transformation questions in the spotlight
2015-04-12

 

Amid various protest actions against historical statues across the country over the last two weeks, the University of the Free State’s Institute for Reconciliation and Social Justice presented a three-day discussion session the past week about the role and place of statues, symbols and signs in the transformation attempts of universities.

During these lunchtime sessions, various speakers from different contexts had expressed their opinions about this issue that has become a focal point, not only for universities, but also for the country as a whole.

Thus speakers not only gave their opinions about whether there is a place in present-day South Africa for statues and symbols from colonial and apartheid-South Africa, but also highlighted the cultural-historical values and the more deep-seated issues and symbolism of the statue-debate.

UFS Rector and Vice-Chancellor, Prof Jonathan Jansen, said on the first day of the session that the discourse was not about only one person’s memories, but about everyone’s in the country. He proposed that similar sessions should be held at each university campus.

He also said that, instead of breaking down, people should learn to live together, and everyone should be involved for transformation to occur.

Speakers who served on the panel, included academics from the UFS and Stellenbosch University as well as representatives of the Student Representative Council and of historical and heritage foundations.

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