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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

KovsieSport celebrates three varsity tournaments' titles
2015-04-21

Both staff and students celebrated the Shimlas, KovsieTennis, and KovsieNetball’s achievements.
Photos: Hannes Pieterse

 

Video clip 

Photo Gallery 

In this week of graduation ceremonies, the University of the Free State had more than its academic achievements to celebrate. The Shimlas’ brilliant triumph in the Varsity Cup as well as the achievements by KovsieTennis and Kovsie Netball was celebrated at a colourful event on the Bloemfontein Campus.

At the celebrations, which were well supported by the campus community, the Vice-Chancellor and Rector, Prof Jonathan Jansen, congratulated all three teams on their outstanding achievements. Not only did the Shimlas walk off with the Varsity Cup, they also won every game they played. AJ Coertzen, the Shimlas’ captain, said: “Although we were well prepared and physically fit, the fact that we played for one another contributed much to our success. As a team, we have grown from friends to brothers.”

KovsieTennis was congratulated on wearing the USSA tennis crown for the fourth consecutive year. In addition, they have the following triumphs to their name: 2007 – SASSU (South African Students Sports Union) (Ladies); 2008 – USSA (University Sport South Africa) (Ladies) and 2009 USSA (Men). Duke Munroe, captain of the KovsieTennis team took the opportunity to thank the team personnel. He believes that hard work behind the scenes by the coach, Marnus Kleinhans, and the team manager, Janine de Kock, contributed greatly to the team’s success.

KovsieNetball was also praised for their successes. In 2014, under the captaincy of Karla Mostert, they won gold at the Varsity Netball championships. They also won the National Premier League. The UFS is also proud of its netball players in various national teams: SA Under 19-23, the Protea groups, and the SA University team.

At the celebrations, Karla said: “The environment and the people you surround yourself with dictate how easily you achieve success. Our achievements and successes are evidence of the quality of the coaches, supporters, and facilities available to us.

After the event on the Red Square, the teams made an appearance in the Callie Human Centre, where they were enthusiastically congratulated by graduands, their families and the university management. Dr Khotso Mokhele, Chancellor of the UFS, also praised the teams for their achievements. “You are a team without individual stars. That is the sort of team I want to be part of.”

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