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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

University Assembly focuses on symbols, policies, practices, and curricula
2015-04-30

On Tuesday 28 April 2015, the University of the Free State (UFS) held a University Assembly in the Callie Human Centre on the Bloemfontein Campus, which served as a space for critical engagement among staff and students to focus on issues such as symbols, policies, practices, and curricula.

The Assembly, attended by executive and senior management, members of the UFS Council and the President of the UFS Convocation, was also streamed live to the Qwaqwa and South Campuses.

The aim of the Assembly was to deal with above-mentioned issues as transformative strategies for creating a university culture that supports its Human and Academic Projects, as embedded in responsible citizenship, human dignity, and democratic participation.

In light of inclusivity, all staff and students were invited to table their views and submit it for discussion at the assembly, to be forwarded later as recommendations to the various decision-making structures of the UFS.

A total of 12 submissions were made at the Assembly. These submissions focused on the following issues:

• The Transformative power of sport at the UFS
• Four submissions on Language Policy – whether to include other languages or going onward to be an all English institution.
• Curriculum: Substance of what we teach
• Experiences of our first-years
• Four submissions on: Statues and symbols
• The Student Representative Council’s (SRC’s) responsibility and structure.

The UFS Management considers the above-mentioned submissions, as well as the University Assembly of 28 April 2015, as the beginning of a comprehensive process to stimulate discourse about these issues on various platforms of the university.

The discussions are in an early stage and no decisions have been taken yet. Final recommendations on the issues will be submitted to the normal decision-making structures of the university, such as the Rectorate, Senate, and Institutional Forum, after which it will ultimately be presented to the UFS Council for approval.

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