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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsies in top four in Global Business Challenge
2015-05-06

Photo: Mark Steenbok (Bloemfontein Courant) 

 

Christiaan Paulsen (team leader), Sias Conradie, Jannie de Wet and Frikkie Jacobs.

Four Kovsies in the Department of Mathematical Statistics and Actuarial Sciences are one of the top four teams in the Chartered Institute of Management Accountants’ (CIMA) Global Business Challenge. 178 teams registered to participate in the competition.

 

Team Bernoulli from the UFS will compete against two teams: one from the University of Pretoria and one from the Chartered Accountant Training Institute in Sandton. The winning team will win a trip to Poland, Europe to represent their university and country at the 2015 global final.

 

This international business competition is for undergraduates around the world, designed to bring out the best in the young business leaders of tomorrow.

 

Team leader, Christiaan Paulsen, said: “We are overjoyed to be in the final. However, our true success is in what we learned along the way”.

 

The team has to present a business case study, showcasing their talent in business management. During this competition, the team has

  • learned to analyse and solve a real-life business case study;
  • -obtained first-hand experience of the skills required to be a business leader;
  • enhanced their team building skills; and 
  • developed their presentation skills.  

Students from Australia, Bangladesh, China, Ghana, Hong Kong SAR, India, Indonesia, Ireland, GCC, Malaysia, Myanmar, Nepal, New Zealand, Nigeria, Pakistan, Phillipines, Poland, Russia, Singapore, South Africa, Sri Lanka, Thailand, Ukraine, United Kingdom, Vietnam, and Zambia are taking part in the competition.

 

This competition is organised by CIMA in conjunction with Barclays.

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