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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Varsity Hockey Final: Kovsies vs UJ, 18 May - Kovsie Astro at 18:45
2015-05-13

Photo: VarsitySportSA.com
Spotlight photo: SASPA

Following the success of KovsieNetball, KovsieTennis, and KovsieRugby’s respective victories in the 2014 Varsity Netball, 2014 USSA tournament, and both the 2015 Varsity Cup and the 2015 Varsity Sevens, it is now KovsieHockey’s turn to grab glory.

Kovsies will host the University of Johannesburg (UJ) hockey side in the 2015 Varsity Hockey final. The details are as follows:

Date: Monday 18 May 2015
Time: 18:45
Venue: Kovsie Hockey Astro, Bloemfontein Campus
Entrance: Free

The UFS hockey ladies have been undefeated throughout the Varsity Hockey tournament this May, beating the 2014 defending champions, Maties from Stellenbosch University, 3-1 in the semifinal on 11 May. UJ outplayed the University of Pretoria Tuks 2-0 in their semifinal clash to earn a final match against Kovsies.

Having beaten UJ 5-1 on 4 May, Kovsies should be confident as they head into the final to be played in front of their home crowd.
 
KovsieHockey undefeated Varsity Hockey 2015 record:

• Kovsies 3 - 0 Maties (Semifinal)

• Kovsies 9 - 0 University of Cape Town

• Kovsies 6 - 2 Nelson Mandela Metropolitan University

• Kovsies 2 - 1 University of Pretoria Tuks

• Kovsies 5 - 1 University of Johannesburg

• Kovsies 4 - 0 University of Witwatersrand

• Kovsies 3 - 0 Stellenbosch University Maties

• Kovsies 2 - 1 North-West University Pukke

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