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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New residence planned for UFS South Campus
2015-05-14

The newly-planned residence
Illustration: Typology Architects

The South Campus of the University of the Free State (UFS) in Bloemfontein has seen a great influx of students in recent years. This campus provides academic access to the UFS for deserving matriculants who do not meet the requirements for entry into mainstream degree studies through the University Preparation Programme and Extended Degree Programmes.

In addition, it also offers studies to long-distance learners. The current number of contact students – those who physically attend class at the South Campus – stands at 1 673. At the moment these students stay either on the Bloemfontein Campus or in private accommodation. This is about to change as a new residence is being built for the South Campus.

The newly-planned residence will provide two hundred and fifty beds within two main blocks – each consisting of three floors. Since the campus is located in a predominately industrial area with very few housing facilities in the area, this will fill the urgent need for accommodation.

Each floor of the residence will consist of two wings with forty beds and twenty double rooms. In addition, each floor will have separate laundry/drying and cleaners’ facility shared by both wings on that floor. Each wing will have its own ablution block, study room, communal lounge, and kitchen.

Four separate single-room flats will also be available – each sharing a lounge, kitchen, and bathroom, with a laundry facility separate from that of the main blocks.

The building project is scheduled for completion by the end of June 2016.

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