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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Qwaqwa Campus graduates encouraged to face the world with confidence
2015-05-14

 

Speech: Nikiwe Bikitsha 

The Qwaqwa Campus of the University of the Free State conferred over 800 degrees during this year's graduation ceremonies that were held on 8-9 May 2015. These included four PhDs in Natural and Agricultural Sciences.
 
The guest speaker, eNCA's Nikiwe Bikitsha, encouraged graduates to make it their business to learn about everything, no matter where they go.
 
''Having a qualification does not mean that now there will be tasks that are beneath you. No task should ever be too insignificant for you to do,'' said Bikitsha.
 
''You should make it your business to know every aspect of your work because that is where you get opportunities. Find somebody to help you along. Asking questions sharpens your skills and broadens your horizons. Asking questions also communicates to your employers and associates that here is someone who needs to be groomed and nurtured.'' she added.
 
In his congratulatory message, UFS Chancellor, Dr Khotso Mokhele, challenged the graduates to face the journey ahead with confidence.
 
''The journey ahead depends entirely on you, '' he said.
 
''You may think it depends on your parents, your country or the government. But the truth is that this is your journey. What is critical now is the kind of choices you are going to make. There will be stumbling blocks along the way, but you have to make it through,'' said Dr Mokhele.
 
''As the university'’, he continued, ''we hope you are going to make transformative choices that will impact positively on our people, our country and our continent''.
 
Dr Mokhele paid a special tribute to the four PhD graduates, three of whom matriculated at  local Qwaqwa schools, with the fourth matriculating at Mafahlaneng, Tweeling.
 
World-renowned composer and playwright, Dr Mbongeni Ngema, provided musical entertainment.
 
Both ceremonies were attended by community, business and traditional leaders in the Maluti A Phofung area.
 
Also in attendance were over 500 grade 12 learners from Qwaqwa, Kestell, Harrismith and Bethlehem schools.

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