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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Contemporary Modes of Othering at UFS this May
2015-05-18

 

The Centre for Africa Studies at the UFS is hosting an interdisciplinary project on the Bloemfontein Campus from 20-22 May 2015.

The project, entitled Contemporary Modes of Othering: Its Perpetuation and Resistance, will look at different perspectives, representations, and art forms of otherness, how it is perceived, and how it is resisted.

The programme, which will run over three days, is as follows:

Wednesday 20 May at 19:00

Official Opening of Exhibition: ‘Representations of Otherness and Resistance’
Johannes Stegmann Art Gallery, Sasol Library
Opening: Prof Lucius Botes
Speaker: Ms Annali Dempsey, Curator UJ Art Gallery
Exhibition will run from 21 May to 19 June 2015

Thursday 21 May

10:00-11:00
Critical Dialogue: ‘Representations of Otherness and Resistance’
Johannes Stegmann Art Gallery (Facilitator: Prof. Gobodo-Madikizela)

11:30-13:00
Roundtable: ‘Music, Resistance, and the Residue of Race’
Odeion School of Music, Odeion Room 6

14:00-15:00
Seminar: ‘Reading the Past across Generations through the Image of the Hector Pieterson Iconic Photograph: Shaping of a New Consciousness’
Prof Gobodo-Madikizela, FGG 201

16:00-17:00
Seminar: Living Motswako, Centre for Africa Studies
President Steyn Annex Building, Committee Room (ground floor)

18:00-20:00
Africa Day Memorial Lecture ‘Youth Protests and Political Change in Africa’
Prof Alcinda Honwana, CR Swart Auditorium

Friday 22 May

10:00-11:00
Seminar: ‘Collectively Born (Un)free’, Prof. Steyn Kotze, FGG 201

11:00-11:30
Tea/Coffee Break, Scaena Foyer

11:30-12:30
Visual Presentation: ‘Linguistic Tokenism and Branding through Art in SA Advertising’
Prof Van Niekerk & Dr Conradie, Scaena Foyer

12:30-13:30
Performance: ‘Playland’
Scaena Teatre (Facilitator: Mr Willem Ellis)

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