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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsies hoist the rainbow flag to show support for International Day against Homophobia and Transphobia
2015-05-25

Photo: Lihlumelo Toyana

Kovsies reaffirm diverse expressions of love  (Facebook video clip)

Transformation is not about black or white anymore, it's about including different diversities (Facebook video clip)

 

 

Violence and discrimination against the Lesbian, Gay, Bisexual, Transgender, and Intersex (LGBTI) community is rife in South Africa. Advancing the spirit of the University of the Free State’s (UFS) Human Project, Out@Kovsies and the Institute for Reconciliation and Social Justice (IRSJ) showed their true colours by hoisting the rainbow flag in front of the Main Building on the Bloemfontein Campus.

International Day against Homophobia and Transphobia

This event was in anticipation of International Day against Homophobia and Transphobia celebrated on Sunday 17 May 2015. People across the world, regardless of their sexual orientation, come together annually on this day in support of the LGBTI community. This year, Kovsies became part of that global community when, for the first time in history, the rainbow flag –  a popular symbol of LGBTI pride – fluttered high over the Red Square.
 
Human embrace

Committed to the human embrace, this event was another decisive step towards true transformation. “Transformation is not about black or white anymore,” said Zanele Thela, coordinator and guardian of Out@Kovsies, during the event. “It’s about including different diversities, different sexual orientations.”

Laura-Jane Watkins, research assistant at the IRSJ, said that this day “reflects our attitude as a collective community to embrace difference. Today is a day that we reaffirm diverse expressions of love beyond societal perceptions of gender as an inherent human need and right. Let us now stand together as a student community to promote the value of humanness.”

Rainbow flag

The rainbow flag, also fondly known as the freedom flag, was designed by civil rights activist, Gilbert Baker, and was hoisted publically on 25 June 1978. The modern version of the flag consists of six colours, each with a specific meaning. Red stands for life, orange for healing, yellow depicts sunlight, green stands for nature, blue for serenity, and violet for spirit.

The hope that Thela holds is for everyone to be free to express themselves and their love for one another, because “that’s the one thing we all have in common: love”.

 

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