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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie champ makes SA Paralympic swimmers team

2015-06-05

Johann van Heerden
Photo: Supplied

Johann van Heerden will fly the Kovsie flag high in this year’s International Paralympic Committee (lPC) Swimming Championships in Glasgow. The University of the Free State first-year BEd student is one of 10 South Africans representing our country.

According to the South African Sports Confederation and Olympic Committee, 640 swimmers from about 50 countries are to plunge and stroke their way to the touch plates from 13-19 July.

“I first started swimming because I had a fit when I was born and it caused me to have Cerebral Palsy. My parents thought that, because my right-hand-side functioning was not good, swimming might help strengthen my muscles,” said Johann.

His parents played a major role in influencing the beginning of his professional swimming career.

Lauren van Heerden, Johann’s father, said, “I am so excited for him, and I am proud that he will be representing our country overseas. It is a big competition so it is a good experience for him.”

Qualifying for the IPC championships has proved that hard work pays off. As his coach, Mark Markgraaff, puts it: “Johann must go out there and have fun, most importantly; he will reap the benefits of his hard work.”

It is not only his parents and coach that Johann has made proud; Hetsie Veitch, Assistant Director of the Unit for Students with Disabilities, also expressed how proud she is.

“Since I’ve known him, he has been a very determined young man who is dedicated to his sport.”

The Rio Paralympics is where Johann envisions being next year.

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