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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof André Keet elected to Council on Higher Education and as Social Cohesion Advocate for Department of Arts and Culture

2015-06-17

Earlier this year, the Minister of Higher Education and Training,Dr Blade Nzimande, appointed Prof André Keet from the UFS’s Institute for Reconciliation and Social Justice to the Council on Higher Education (CHE). Given his focus on higher education studies and transformation, Prof Keet said he is looking forward to serving on this council.

Functions of CHE

“One of the main functions of the CHE,” Prof Keet said, “is to advise the Minister of Higher Education and Training on all aspects of higher education policy.” Other vital functions include the development and implementation of a quality assurance system specifically for higher education as well as to monitor and report on the state of higher education in general. The CHE also engages closely with key national issues and international trends to ensure the continual development of our higher education system.

Social cohesion advocate and additional appointments

In addition, Prof Keet has been appointed recently as a Social Cohesion Advocate linked to the work of the Department of Arts and Culture’s social cohesion programme, which advises the Minister of Arts and Culture, Mr Nathi Mthethwa. Prof Keet also serves on the Ministerial Oversight Committee for the Transformation of Higher Education in South Africa, and Higher Education South Africa’s (HESA) transformation structures.

“These appointments serve the interests of the University of the Free State, and affirm the great work being done at the university. I’m simply part of a collective effort at the university, and salute the students and staff members who work tirelessly on the Academic and Human Projects of UFS,” Prof Keet said.

Dr Nzimande has announced recently that a second Higher Education Summit, following the one in 2010, will be convened from 15 – 17 October 2015.

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