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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prestige Scholars Programme invests in promising academics
2015-06-24

Photo: Sonia Small

Whilst many academics find it challenging to have sustainable funding for specific projects, it is often just as challenging to find relevant exposure and good mentorship programmes to fully prepare academics toward becoming full professors.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, designed the Vice-Chancellor’s Prestige Scholars Programme (PSP) specifically targeting newly-completed post-doctoral students who are already members of the academic staff.

The goal is to select the most promising young scholars and to make substantial institutional investment in their development.

To date, the PSP has produced 2 Fulbright scholars; 10 National Research Foundation (NRF) rated scholars; 1 NRF Blue Skies research project and 14 NRF Thuthuka-funded projects. These scholars work with the best academics at leading universities on three continents.

Prof Jackie du Toit, co-director of the programme, explains that while the PSP does not provide funding, it is a great programme to empower scholars by means of assistance towards generating funding from outside sources.

Prof Du Toit co-directs this programme with Proff Corli Witthuhn, Vice-Rector: Research and Niel Roos from the Department of Africa Studies.

“The PSP bases its approach to funding on the philosophy that young scholars are to be encouraged towards financial independence, based on a viable postdoctoral project that would sustain their scholarship for five to eight years post PhD. We believe that the cachet and long-term sustainability of existing funding programmes such as Fulbright outweighs the short-term benefits of automatic funding from the PSP. We also endeavour to teach young scholars to work cleverly within institutional parameters, rather than leave them floundering once they step off the active PSP.”

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