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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Disaster risk management centre of the UFS serves on UN specialist committee

2015-06-26

Dr Andries Jordaan
Photo: Supplied

The Director of the Disaster Management Training and Education Centre (DiMTEC) at the University of the Free State, Dr Andries Jordaan, has been invited to serve on a UN special committee by the Secretary-General of the United Nations.

Dr Jordaan took part in the Expert Workshop on Climate Resilience in Geneva, Switzerland, on 22-23 June 2015.

In preparation for COP 21, which takes place later this year in Paris, the United Nations must draw up a situation report for a universal climate agreement between all the world’s nations. In order to advise the United Nations and the Secretary-General, and to prepare for the UN’s resilience initiative that will be launched during this important international gathering, a small team of approximately 20 experts and scientists from all over the world have been chosen to review the concept of the project. This group of experts will help to revise the original concept for the project.

According to Dr Jordaan, the Sectretary-General of the UN will be launching a ‘resilience initiative’ that is aimed at promoting resilience in climate-related risks.

Jordaan says it is an honour for him to represent the UFS and DiMTEC on such a specialist committee. “For me, it is recognition of the contribution we make in Africa and the world to disaster risk and climate adaptation,” he says.

DiMTEC is proud to be at the forefront of disaster management training in Africa. The centre has close ties with institutions of the United Nations, such as UNU-EHS, UNU-Flores UNOOSA, UNSPIDER, UNEASCO, UNEP, UNCCD, UNISDR and UNDP, among others.

DiMTEC strives to inform the public about disaster risk reduction through education. The centre’s master’s and post-graduate degrees in disaster management, as well as short courses and research, are of the highest standard.

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