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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS offers first structured Master’s degree in Social Cohesion and Reconciliation in South Africa

2015-06-26

The University of the Free State’s (UFS) Institute for Reconciliation and Social Justice (IRSJ) will offer the first structured Master’s degree in Social Cohesion and Reconciliation in South Africa from 2016.

This unique degree – MRecon&SocCoh – will advance scholarship and practice in the fields of Reconciliation, Social Cohesion, and Social Justice. This programme responds to various challenges facing contemporary societies regionally, nationally, and internationally, as expressed in the South African National Development Plan (NDP).

The programme is open to all students with background studies in the Economic, Management, Natural, Social, and Health Sciences, as well as students with qualifications in the Humanities, Law, Education, and Theology. Students and practitioners in the heritage, development, human rights, transitional justice, and peace sectors, as well as candidates from the cultural and creative industries, will also benefit from this degree.

This programme is ideally suited for persons working in public and private institutions, community and non-governmental organisations, social movements, regional and transnational structures, and those pursuing careers across a variety of social-justice-related fields.

For more information on admission requirements, the structure of the degree, costs, and how to apply, please visit http://institute.ufs.ac.za or contact Joe Besigye at besigyejb@ufs.ac.za; Dr Willy Nel at nelwn@ufs.ac.za; or Professor André Keet at keeta@ufs.ac.za.

Closing date for applications: 31 August 2015

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