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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS to host second Global Leadership Summit
2015-07-02

 

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The Global Leadership Summit (GLS) will be held at the University of the Free State’s (UFS) Bloemfontein and Qwaqwa Campuses between 5 July and 17 July 2015.

More than 103 international delegates from various universities in Asia, the United States, and Europe, as well as 40 student delegates from the University of the Free State, are expected to attend.

Keynote speakers will include local and international academics, thought leaders, and local celebrities, such as Prof Pumla Gobodo-Madikizela, Zelda le Grange and Donna Walker-Kuhne.  This is the second time that the UFS hosts the GLS. The first time was in July 2012, when it was a great success and was attended by about 160 international and local delegates. 

This year, panel discussions and workshops will focus on gender issues, citizenship and leadership, race relations and interfaith leadership. The summit will strengthen formal and informal international academic partnerships, sharing the emerging UFS international network with its partner organisations, while expanding opportunities for new cooperative initiatives, and enhancing international exposure of UFS staff and students by creating opportunities for vibrant intercultural interaction and exchange on campus. 

New possibilities for participation in international research partnerships in diverse research areas will be explored, as well as issues relating to diversity and transformation and the exchange of ideas and international experiences that contribute to the rethinking of curricula and educational approaches in Higher Education.

As part of the programme, delegates will visit the Qwaqwa Campus on 10 July 2015, where they will interact with the leadership of the campus, its staff and students and enjoy the arts and cultural experience of the Eastern Free State.  The summit will end with a visit to various sites in Bloemfontein, where delegates will engage in community-based outreach activities in disadvantaged communities around the city.

More about the Global Leadership Summit

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