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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Former CEO of the Nelson Mandela Foundation receives an honorary doctorate from the UFS
2015-07-08

Dr John Samuel.
Photo: Johan Roux

“Having spent the most of my life in public service, it is a great pleasure to receive recognition from the University of the Free State (UFS) for the work that I have done,” Dr John Samuel said in his acceptance speech at this year’s Winter Graduation, where an honorary degree was conferred on him.

The renowned educationalist’s remarkable merit was recognised by the Faculty of Education in the Thursday 2 July 2015 graduation ceremony. Dr Samuel was awarded the honorary doctorate for his enormous role as a national and international strategist in the education system.

The early 1960s proved to be a prelude to Dr Samuel’s lifelong journey as a teacher, policy analyst, administrator, and advisor. In addition to South Africa, he has served with compassion in various countries including Zambia, Ghana, Nigeria, and the USA.

In the dawn of South Africa’s democracy, Dr Samuel served as Head of the Education desk, developing new policies for the field of education and training. One of his many pivotal achievements has been serving the Nelson Mandela Foundation as Chief Executive Officer. Furthermore, South African’s Department of Education has reaped the benefit of appointing him as the Deputy Director-General.

From 1998 to 2000, Dr Samuel was the Senior Programme Director of the WK Kellogg Foundation in the USA.

The Chief Executive Chairman of the Oprah Winfrey Leadership Academy for Girls inspired graduates with warm words. “Graduation is a special time for everyone. It is now the time to convert what we have learnt into useful action. We need every pair of hands to help and inspire, and instill hope,” he said.

Rewarding the active role of a national and global leader in education symbolises the university’s commitment to public service, academic excellence, and transformation.


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