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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS adopts advanced institutional approach to disability, launches CUADS

2015-07-14

Lize Botha, Louzanne Coetzee and her guide-dog Oakley, and David Nkwenkwezi.

Photo: Eye Poetry Photograpy

The approach to support for students with disabilities at South African universities has remained largely one-dimensional, focusing on the support and accommodation of individual students. Implementing the Universal Access (UA) and Universal Design (UD) approach has aligned the University of the Free State (UFS) with international standards. Such an approach addresses challenges arising as a result of the interaction between functional limitations and the social, attitudinal and physical environment of students with disabilities. The Unit for Students with Disabilities (USD) has evolved into the Center for Universal Access and Disability Support (CUADS) in support of the social model of disability.

Hetsie Veitch, Head of CUADS and her team, have dedicated the past four years to the center’s physical revamping and systematic reconstruction to be officially launched in an Open Day event on the Bloemfontein Campus.

Details of the event:
Date: Friday 24 July 2015
Time:10:00-16:00
Venue: CUADS and Sasol Library foyer
Members of the public are welcome to attend.

Exploring the dimensions of UA and UD

UA and UD facilitate holistic support for students with visual, mobility, hearing, learning, and other impairments. With the former providing a paradigm shift in disability management and support, the latter warrants the formation of a universally accessible environment.

According to Veitch, the focus moves away from the person with the disability, someone who ‘needs to be helped’, to the environment in which that person needs to function.

Since the center was founded in 2001, structural and systematic developments have occurred in order to create a welcoming and accessible learning environment that grants students opportunities to be successful in their academic endeavours.

UA endorses the UFS Mission Statement of human togetherness, advancing social justice by creating multiple opportunities for students to access the university, and promoting innovation, distinctiveness, and leadership in both academic and human pursuits.The UFS is committed to be a welcoming, accessible, and inclusive learning institution, an environment where optimal learning for a diverse student community thrives.

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