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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS International Studies Group makes history come alive globally

2015-07-15

The UFS International Studies Group comprises students who are top achievers drawn from South Africa, Southern and Central Africa and even further afield.
Photo: Charl Devenish

Headed by Prof Ian Phimister, the UFS International Studies Group comprises six master’s, twelve PhD and twelve postdoctoral fellows who concentrate their research endeavours on African, Imperial and Global History. All of these students are top achievers drawn from South Africa, Southern and Central Africa and even further afield. This group, now only in its third year, presents a phenomenal research output with an international reach.

In the course of the past year alone, five PhD students secured fully-funded invitations to conferences and research seminars in South Africa, Britain, as well as the Netherlands. Our researchers have been publishing articles globally and securing visiting fellowships and research awards.

Dr Clement Masakure and Dr Rosa Williams won funding to present papers at the International Network for the History of Hospitals. Tinashe Nyamunda won a prestigious three-month Cadbury Fellowship at the University of Birmingham in the United Kingdom. Anusa Daimon has been selected as a 2015 Harry Guggenheim award winner, which covers workshop attendance in Nairobi, Kenya.

From among the group, twelve articles have been published or accepted for publication in refereed scholarly journals, as well as four chapters in edited books. Book reviews written by these highly-motivated graduate students, have appeared or will appear in leading national and international academic journals. Remarkably, seven book reviews appearing in one particular issue of African Studies Review, were written by this group. Four scholarly monographs have recently been published, or soon will be. One PhD student is the joint editor (with a senior Canadian academic) of a forthcoming study on Zimbabwe’s controversial Marange diamond mining industry.

Another outstanding researcher, Dr Lindie Koorts, won the award for the best debut writer at the 2014 Woordfees for her book ‘DF Malan and the Rise of Afrikaner Nationalism’ – the first non-fiction writer to achieve this. Her book now appears on the longlist for the 2015 Alan Paton Award.

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