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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Training in critical medical skills receives preference at the UFS
2015-07-24

The UFS bought a new simulator for surgeons to learn how to perform laparoscopic operations. During the launch of the simulator, Dr Mathys Labuschagne (left), Head of the Clinical Simulation and Skills Unit, illustrates to Prof Gert van Zyl, Dean of the faculty, how the simulator works.
Photo: Rene-Jean van der Berg

The Clinical Simulation and Skills Unit in the University of the Free State (UFS) Faculty of Health Sciences purchased a new laparoscopic simulator for R1.2 million recently. The simulator will be used to teach postgraduate medical students how to perform laparoscopic surgery. The UFS is currently the only university in the country, and one of only two institutions in South Africa, that own such a simulator.

The Lapsim simulator, from Surgical Science in Sweden, is a highly sophisticated computerised tool for the training and improvement of laparoscopic surgical skills in postgraduate students within the surgical disciplines.

“The purpose of a simulator is not to replace training on patients, but to help registrars in acquiring basic laparoscopic surgical skills,” says Dr Mathys Labuschagne, Head of the Clinical Simulation and Skills Unit.

These skills include depth perception, hand-eye-coordination, instrument handling, precision and speed, which are essential before operations can be performed on patients.

Prof Gert van Zyl, Dean of the Faculty of Health Sciences, says this simulator is very important for the UFS to train registrars more effectively in theatre work.

“Not only registrars will benefit from this, but qualified surgeons may also make use of it to improve their skills.”

The simulator is pre-programmed for different medical conditions that laparoscopic surgery is traditionally used for. Programmes can be selected for procedures such as sterilisation, cholecystectomy (gall bladder removal), endometriosis, etc. The simulator even makes it possible simply to practise eye-hand coordination, and to apply stitches internally.

Watch the short video explaining more about the Lapsim simulator.

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