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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

New computer centre
2007-05-15
Attending the sod turning ceremony of the University of the Free State's (UFS) new computer centre were, from the left: Mr Abraham Makhalanyane (Director of Sikeyi Construction), Prof. Frederick Fourie (Rector and Vice-Chancellor of the UFS) and Mr Johann Ströhfeldt (Director of Ströhfeldt Construction Group). The centre, which will host about 815 computers, will be erected in a joint venture between the two construction companies.
Photo: Leonie Bolleurs
 

UFS gets new computer centre

The first sod of a new computer centre which will host about 815 computers was turned on the Main Campus of the University of the Free State (UFS) in Bloemfontein today.

The computer centre, which will be situated next to the UFS Sasol Library, will have various state-of-the-art computer laboratories. This is the first new building to be built on the Main Campus since the student centre, Thakaneng Bridge, and will be erected at a total project cost of R19 million.

“The computer centre is an important addition to our strategy to promote e-learning and is a sign of the new era of blended learning which students are now practicing,” said Prof. Frederick Fourie, Rector and Vice-Chancellor of the UFS, during the sod-turning ceremony.

According to Prof. Fourie the building will address students’ need for available computers. “All our students do not have a computer to assist them with their studies. The centre will empower them to complete their studies successfully and will provide them with the opportunity to conduct research in an academic environment,” said Prof. Fourie.

“Various laboratories for among others group work, as well as laboratories where students can work in a quiet environment on individual assignments will be established. Rooms for classes where a computer is a prerequisite to students as well as rooms for examinations, tests and practical sessions will be provided,” said Prof. Fourie.

The computers will not only comprise of traditional programmes, but rooms with programmes for open learning will also be established. Subject specific software will be installed in certain rooms to enable students to obtain a good knowledge of the subject fields.

The computer centre, which will be open seven days a week, will also be at the disposal of UFS staff.

“I am looking forward to this development on the Main Campus. It will be a thrill to see more than 800 students studying in the computer laboratories,” said Prof. Fourie.

The building will be erected in a joint venture between Ströhfeldt Construction Group and Sikeyi Construction, a black empowerment company. Mr Abraham Makhalanyane, Director of Sikeyi Construction, thanked the UFS for the opportunity to be involved with a project of this magnitude. “A project like this is a great responsibility and I am looking forward to work with a team of experts,” he said. Mr Johann Ströhfeldt, Director of Ströhfeldt Construction Group, said: “We have been working with the UFS on construction projects for more than 25 years. I believe that this project will also contribute to the pride and glory of the UFS.”

The expected completion date of the computer centre is May 2008.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
14 May 2007
 

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