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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Food insecurity at university campuses a growing threat
2015-07-28

Food insecurity on university campuses in South Africa has come to the fore as one of the more pressing subjects that needs to be tackled to ensure the continuing education of disadvantaged students across the country.

On Friday 14 August 2015, the University of the Free State will host the first higher education colloquium on food insecurity on university campuses.  The one-day colloquium will take place during the Arts and Social Justice Week, in collaboration with the UFS’s Institute for Reconciliation and Social Justice Best practices will be shared, exploring the available research on student food insecurity at institutions of higher education.

Food insecurity has emerged as a pressing social justice issue affecting students countrywide. Action needs to be taken to promote the academic success of students, who will ultimately contribute to the country’s economic growth. One of the primary focus areas of the colloquium will be to establish a common practice to address this need.  Universities leaders, staff from wellness and social work departments, and SRC members from across the country who have been invited, and are expected to attend, are the University of Pretoria, the Tshwane University of Technology, North West University, UNISA, and the Central University of Technology.

Professor Jonathan Jansen will participate in a panel discussion alongside Ruda Landman and Prof Edelweiss Wentzel-Viljoen (HPCSA). This promises to be an inspiring meaningful dialogue, by asking the difficult question:  How do we change the food insecurity situation at universities?

The University of the Free State is currently the country’s leading university in addressing food insecurity on all its campuses through its flagship No Student Hungry Bursary programme, which has funded more than 500 students since it was established in 2011.

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