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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Veritas and Marjolein take Sêr champion’s title
2015-08-11

Veritas
Photo: Johan Roux

Video clip
Facebook photo gallery

Following zealous performances during the rotations from 3-6 August 2015, Veritas and Marjolein made the cut to the finals, subsequently emerging as the Kovsie Kleinsêr (Sêr) 2015 champions.

This year’s Sêr had 10 male and 14 female residences competing for a limited number of places in the finals. With only five and six spots available, respectively, the competition was extremely tough.

The University of the Free State’s cultural calendar culminated in a taxing final battle on Saturday 8 August 2015, by courtesy of MacDonalds Bloemfontein. Veritas, Vishuis and Armentum from the male section as well as Marjolein, Sonnedou, and Roosmaryn contending as female counterparts sent a rhythmic ripple across the Bloemfontein Campus.

With these residences occupying the top three spots, adrenaline reached maximum levels as the groups competed for the crown and a place in the nationals. Spectators at the sold-out music event experienced world-class entertainment in all three venues: the Albert Wessels Auditorium, the Odeion, and the Kovsie Church.

On 29 August 2015, the champions are scheduled to test their strength against the universities of Pretoria, the North West, and Johannesburg at the nationals. The Stellenbosch University is to host this year’s Kleinsêr national competition, where the best will be crowned as South Africa’s Klêinser kings and queens.

 

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