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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Social work students off to Sweden on exchange programme
2015-08-17


Excited about the prospects of studying in Sweden, Letttie and Moratoe already have their bags packed. Photo: Valentino Ndaba

In 2011 the university signed an exchange programme agreement with Jönköping University (JU), in Sweden. Since the inception of the contract the UFS Department of Social Work has been able to send two second year students to the guest university for a semester annually while also hosting students from JU.

 

The UFS is one of only 350 partner universities that JU co-operates with on an international level. The university that describes itself as “the most international university on Sweden” welcomes 714 exchanged students annually. This year, their School of Health and Welfare will host two of our Social work students, Moratoe Tshabalala and Lettie Mohoko; who are the fourth duo to take this unique opportunity.

These Kovsies will join the JU from 17 August-20 December 2015. By focusing on Swedish Social work and welfare policy, participation and inclusion, and Old-age care, they intend to use the learning experience to influence our country’s welfare system.

Growing up in Wesselsbron - a small town in the Free State, Lettie has always been passionate about working with people and having a positive impact on their lives. She sees the exchange programme as an opportunity to gain an international perspective which will provide more skills, hence improving her community engagement.

Moratoe, who is from the small town of Senekal, echoed similar sentiments, adding that she is interested in the distinctiveness of Sweden’s social welfare system, which offers free education, where old people get free care from the government, and children get incentives to attend school.

Lettie and Moratoe also volunteer as representatives of the UFS at ENGO Family Care, a non-profit organisation in Bloemfontein.

Dr Anneline Keet, Head of the UFS Social Work Department, believes that the exchange experience enhances the students’ critical thinking, and facilitates their ability to engage with different social welfare systems. While only two students are able to experience the full exchange annually, the rest of the students also benefit from the discussions taking place in class where students from the guest university (JU) join them for a semester.

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