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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Armentum make their mark on Barefoot Day
2015-08-19


On a cloudy day when it seemed that no one would be willing to take off their shoes, Armentum men’s residence and Put Foot Foundation supporters stepped out in their numbers to provide shoes for less fortunate school children.

With a R10 donation, supporters could dip their feet in paint in order to make their mark on the blank canvas in support of this good cause. The main aim of barefoot day is to tackle the daily plight and indignity of school children.

The Armentum students kicked off the event on the Red Square at the UFS Bloemfontein Campus, where they were partnered by the Institute for Reconciliation and Social Justice.

On the day, Dr Choice Mokgetha, Vice-Rector: External Relations, and Prof Nicky Morgan, Vice-Rector: Operations, made a contribution of R1000 for all the foot prints made on the canvas.

“The idea was conceived by the residence and RC Culture, Thapelo Makhubalo. Joining hands with the Institute for Reconciliation and Social Justice made it possible for us to make it an even bigger event. “Since I work at the Institute, and they work with human rights, it was easier to get them on board,” said the Prime of Armentum, Eddie de Wet.

At the end of the event, the blank canvas was filled with footprints supporting the initiative. All proceeds will be used to put shoes on the feet of children.


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