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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Food insecurity at university campuses under the spotlight
2015-08-20

 

"Food insecurity is   becoming an increasing problem at South African universities, much to the surprise of university managers." - Dr Louise van den Bergh, senior lecturer and researcher at our department of Nutrition and Dietetics

More than 70% of early university dropouts in the country were forced to abandon their tertiary studies because of food insecurity and financial need.

This was one of the conclusions drawn during the first higher education colloquium on food insecurity. The colloquium was hosted on by the University of the Free State (UFS) on the Bloemfontein Campus on 14 August 2015, where researchers from universities across the country shared their research about food insecurity on university campuses.

In South Africa, university campuses are not usually associated with food insecurity but, over the last few years, tertiary education has become more accessible to an increasing number of first-generation students and students from low-income households.

Some of the research indicated that students from lower-income households are often lacking financially, even with bursaries. The research has also shown that students frequently have to use part of their bursary money to support their families. This results in students not having enough money to buy food, which means they will do almost anything to get food.

A study by the UFS Department of Nutrition and Dietetics found that as many as 60% of our students are food insecure, and experience hunger frequently. This study was the first of its kind in South Africa. In 2011, the UFS launched the No Student Hungry Bursary Programme to provide food bursaries to food-insecure students.

At the opening of the colloquium, Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, said by helping students with a basic commodity like food, you give them much more than food; you give them humanity and dignity.

Dr Louise van den Bergh, senior lecturer and researcher in the UFS Department of Nutrition and Dietetics, explains that the problem is considerably more complex than just providing for students financially.

Dr Van den Bergh says that funders need to reassess bursaries, keeping issues such as food insecurity in mind, and not focusing just on tuition.

Research presented at the colloquium: (PDF's van die slides)

UFS Food environment and nutritional practices

UFS Skeleton in the University closet

UKZN Achieving food security

UKZN Food security and academic performance

UKZN Hunger for knowledge

UKZN Perceptions of food insecurity complexities

UW Food acquisition struggles

 

 

 

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