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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

What if we put it to you that Barry Roux is to visit Kovsies?

2015-08-20

Advocate Barry Roux in action at Oscar Pistorius' trial.
Photo: Supplied

The SRC Legal and Constitutional Affairs office, in conjunction with the Law Faculty, are launching the Student Court this week.

Barry Roux, the renowned South African legal representative who served as the defence advocate in the trial of Oscar Pistorius, will be the keynote speaker.

Guest speakers include Judge Lebotsang Bosieloof the South African Supreme Court of Appeal. Prof Caroline Nicholson and Prof Teuns Verschoor are to represent our Law Faculty as Dean and Lecturer, respectively.

In 2014, when Lindokuhle Ntuli occupied the Legal and Constitutional Affairs office within the Student Representative Council (SRC), the concept of this Judicial Branch of Student Governance was conceived.

“I established the Student Court because I strongly believed that we needed a student forum, beyond the University’s Disciplinary Committee,” said Lindokuhle. He added that such a forum allows for dealing with disputes between students and testing the validity of the Student Court’s constitution and the regulations of the university.

The Student Court’s aim is to administer justice according to these documents. It intervenes in decision-making matters between students, associations, or any part of the student body, at a student level. Other functions of this legal body involve regulating irresponsibly behaviour among students in order to uphold the integrity of the University of the Free State.

You are invited to the launch event:

Friday 21 August 2015

17:00

Economic and Management Sciences Auditorium (EBW), Bloemfontein Campus

For more information contact Lindokuhle Ntuli on 051 401 2082 or ntuliL@ufs.ac.za

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