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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Prof Jonathan Jansen recipient of the prestigious Excellence in Education Award
2015-10-19

Prof Jonathan Jansen

Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), has been chosen from an exceptionally impressive pool of alumni as one of three inaugural recipients of the Stanford Graduate School of Education’s Excellence in Education Award. 

Not only did Prof Jansen obtain a doctorate degree in 1991 from Stanford University (USA), but also continued his studies there as a Fulbright Scholar from 2007 to 2008. His work as an advocate for intellectual freedom, and in leading the UFS toward racial integration, is widely recognised as a model for higher education. “Prof Jansen’s scholarship on these topics has an international audience and impact, and we are honoured to count him as one of our own,” said Dr Deborah Stipek, Dean of the Stanford Graduate School of Education and Professor of Education at Stanford University.

According to Dr Stipek, the Excellence in Education Award signals a critical step in the School’s drive to recognise, and raise the profile of, the transformative work of the alumni. The other two recipients are Helen Kim, Vice-Principal, Eastside College Preparatory School in East Palo Alto, California and Carla Pugh, Vice-Chair, Education and Patient Safety, Clinical Director, University of Wisconsin Clinical Simulation Programme.
 
"I think they made a mistake; after all, there have been so many illustrious alumni over the decades. I am, nonetheless, humbled and grateful for this wonderful act of recognition."

Prof Jansen will receive the award on 23 October 2015 at Stanford University in Palo Alto during the Graduate School of Education’s Alumni Award reception.

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