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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

‘I’d rather wake up at 8’clock for nothing than to sit at home’
2015-08-26


Tawanda Kaseke is on a mission to give back to the community one holiday at a time.

Studying towards a degree is one aspect of being a student. Investing time in worthwhile extra-mural activities forms a significant part of your student years. Tawanda Kaseke demonstrates how volunteering time to a good cause makes for a responsible student and citizen.

 

The second-year Public Administration student’s moral obligation to community development led him to spend approximately two months of his June 2015 holidays volunteering. Serving as a volunteer Admin intern at Afrika Tikkun’s ignited his aspiration to assist children from underprivileged communities to access education.

 

From cradle to career: a journey from infancy to varsity and beyond

 

Afrika Tikkun is a non-profit organisation (NGO) that works toward a future where today’s children and youth are tomorrow’s productive citizens. The NGO adopts a cradle-to-career model, which invests in the development of disadvantaged children from early infancy through young adulthood into the world of work.

 

Raising funds for the “Like Change” movement – a division of the “From Cradle to Career” project - is Tawanda’s primary objective for his November to February summer vacation.

 

Tawanda encourages social media users to contribute by clicking on the “Like” option on the ‘Like Change’ Facebook page.  A private company automatically donates R35 towards the education of an underprivileged child on your behalf.

 

Making your mark begins with a dot; university holidays are Tawanda’s dot. A passion for community development and a willingness to volunteer one’s time can go a long way in making South Africa a better place.

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