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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

FASSET funding bid secures R54 million for black accounting students
2015-08-28

The Centre for Accounting in the Faculty of Economic and Management Sciences has made great strides with its INTRABAS projects, which support the development of black student enrolment and performance in Accounting Studies.

Recently, the university won four bids that have secured R54 million in funding from the Finance and Accounting Services Sector Education and Training Authority (FASSET) for 2016.  This funding will  support the teaching and learning initiatives of 960 black accounting students enrolling for the following four accounting programmes: BAcc, BCom(Acc), BAcc(Hons)/PGDipCA and BCom(Hons in Acc)/PGDipGA.The benefit to these students is the envisaged increase in throughput rates by 10% from year- to- year until the Honours year.  This covers tuition fees, text books, and extra tutorials, including autumn, winter and spring boot camps.

“FASSET funding will give the Centre for Accounting an opportunity to strengthen our current student-centered teaching model” said Prof Hentie van Wyk, Programme Director: Training of Accountants at the UFS.

The Centre for Accounting has a “1” accreditation grading from the South African Institute of Chartered Accountants (SAICA), and has achieved an 80% average success rate over the past three years in the Initial Test of Competency (ITC) of SAICA.

Download the application form for FASSET funding or collect one at the Centre for Accounting at the Faculty of Economic and Management Sciences.  The closing date for applications is 31 October 2015.

For more information, contact Dirkelien de Beer on +27(0)51 401 3688 debeerdb@ufs.ac.za /Prof Hentie van Wyk vanwykha@ufs.ac.za

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