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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Social cohesion tops the agenda at arts week
2015-08-31


What’s the Difference deur Tanya Britz
Photo: Lelanie de Wet

Launching the annual Arts 4 Social Justice (A4SJ) week, taking place from 12-19 August 2015 at the Institute for Reconciliation and Social Justice (IRSJ) the Bloemfontein Campus was alive with artworks placed in various buildings and open spaces.

Angelo Mockie said, “This is an opportunity to share knowledge.” Mockie is the coordinator of the annual Arts 4 Social Justice week which gives artists a platform to convey their experiences, and engage students and the public on social issues of national significance.


Meaningful Places deur Adelheid von Maltitz, bygestaan deur Nicolene Jonker en Xoliswa Msimango
Photo: Michelle Nothling

Coinciding with the week’s events, the IRSJ launched the National Flagship Project in the Visual Arts, funded by the National Arts Council. The theme of the project is ‘Emancipating the African voice in the visual arts for social cohesion purposes’. According to Mockie, “this endeavour is crucial to confronting the histories, policies, and practices that have shaped and constrained the intellectual and social mandates of higher education institutions.”

Adelheid von Maltitz, Klas Thibeletsa, Richard Bollers, and Jaco Spies were some of the artists exhibiting their creative work. A host of students from the university’s Fine Arts Department also presented their works across the campus.

The focus on social justice aims to inspire audiences toward developing engaged citizenship and cohesive communities.

 



What’s the Difference deur Tanya Britz
Photo: Michelle Nothling


History is the Required Process by Motseokae Klas Thibeletsa

 

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