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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Alumnus presents 27th Sophia Gray Memorial Lecture
2015-09-07

 
Anton Roodt
Photo: iFlair

In a packed Civic Theatre in Bloemfontein, Anton Roodt, an alumnus from the UFS Department of Architecture, presented the 27th Sophia Gray Memorial Lecture.
 
Roodt received numerous awards for his work during his career. He also completed three masters degrees at the UFS, all of them cum laude.

The theme for his lecture was: Big dreams in a small city. Places of memory¦Spaces of imagination.
 
In his presentation, he focused mainly on President Brand Street, one of the most beautiful streets in South Africa – a gem waiting to be rediscovered, as well as Waaihoek, where many projects are planned for the future.
 
During his career, Roodt has been involved in various projects in these areas, including the Fourth Raadsaal, for which he received a FSIA Award in 2011. The Mapikela House in Batho is another project he was involved in.
 
He believes universities are small cities with a good deal of ambition. A number of infrastructure projects on the campuses of the UFS were designed by Roodt Architects. On the Bloemfontein Campus, this includes the Student Centre on the Thakaneng Bridge, the Main Gate, the Financial Planning Law Building, and the Computer Centre, as well work done on the Albert Wessels Auditorium. They also designed the dining room and the Main Entrance on the Qwaqwa Campus.
 
Roodt was introduced to the audience by the familiar singer and his university friend, Coenie de Villiers, with the question: “Why architecture?” He replied: “It is one of the best professions to take you to places most people will never be able to visit – sometimes literally to the feet of kings.”
 
Roodt believes that architects are sellers of dreams. “Dreams are the purest form of imagination. Architects dream of places as if people matter,” he said.
 
The Women in Architecture initiative was also launched by the South African Council for the Architectural Profession at the event. Of more than 8 800 professional architects, only 21% are women.

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