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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

International delegates rethink justice and righteousness at Theology conference
2015-09-07


Participants in the multidisciplinary conference hosted by the UFS Faculty of Theology, celebrated the 35th anniversary of the faculty with a festive dinner.

The Faculty of Theology at the University of the Free State (UFS) held a multidisciplinary conference from 24 to 26 August 2015, with the theme of ‘Re-thinking justice and righteousness in society’. A total of 26 papers were presented at the congress, with contributions from Theology, Economic and Management Sciences, the Humanities, and Law. Delegates from Nigeria, Zimbabwe, Zambia, and Belgium attended the conference, in addition to academics from the UFS.



Some of the keynote speakers at the international conference hosted by the UFS Faculty of Theology, ‘Re-thinking justice and righteousness in society’: Prof Fanie Snyman, Dean of the UFS Faculty of Theology, Rev Peter Awojobi, Rev Menard Musendekwa and Prof Ango Samuel.

“With this conference,” said Prof Fanie Snyman, Dean of the UFS Faculty of Theology, “we are positioning the faculty alongside other faculties whose insights and disciplines are important to Theology. A multidisciplinary forum also provides great possibilities for

cooperation across disciplines.”

The conference coincided with a visit to the UFS by students in the theological faculties at the Universities of Stellenbosch and Pretoria. These students attended some of the presentations, in addition to the other activities they were involved in.

The Faculty of Theology is celebrating its 35th anniversary this year, making it not only the youngest faculty at the UFS, but also the youngest theology faculty in South Africa. In this time, the faculty has established itself as a significant role player within the theological landscape, with important agreements having been reached with theological institutions in Europe, the USA, and Africa.

 

 

 

 

 

 

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