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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Diligence to be rewarded at the 2015 Spring Graduation
2015-09-15

The hard work of many students finally comes to fruition with this year’s spring graduation ceremonies taking place on Thursday 17 September 2015 on the Bloemfontein Campus.

A total of 124 diplomas, 419 bachelors and 56 honours degrees will be conferred on graduates from all seven faculties of the University of the Free State (UFS). In addition to the 599 conferrals, Professor Jeffrey Sachs, the world-renown American economist, will round out the number to 600 as the recipient of an honorary doctorate.  

The Faculty of Economic and Management Sciences wishes to express appreciation for his extensive contribution towards economic, social, and political development across borders with an honorary doctorate in Economics.

Prof Sachs has had a positive impact on global peace and security, climate change, sustainable development, human rights promotion, and governance through various platforms, including being a Special Advisor to United Nations (UN) Secretary-General, Ban Ki-moon, on the Millennium Development Goals (MDG). He also served as the Secretary-General’s MDG Advocate and Commissioner of the International Telecommunication Union (ITU)/United Nations Educational, Scientific and Cultural Organization (UNESCO) Broadband Commission for Development.

In addition, Prof Sachs serves as the Director of the Earth Institute at Columbia University and Director of the UN Sustainable Development Solutions Network. As an author, he has featured three times on the New York Times bestsellers list, and is the co-founder of the Millennium Promise Alliance, and drives the Millennium Villages Project as its Director.

Graduates should expect words of salutation and encouragement from our main speaker, the Vice-Chancellor and Rector of the university, Prof Jonathan Jansen.

Two ceremonies will take place in the Callie Human Centre at 09:00 and 14:00 respectively. Attendees of the afternoon ceremony will witness the conferment of Prof Sach’s degree. There is a live stream option available on the university’s website to individuals who are unable to attend the ceremonies.


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