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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Odeion School of Music launches new Organ Chair
2015-09-16



Liesbeth Schlumberger-Kurpershoek

The Odeion School of Music (OSM) at the University of the Free State (UFS) has become the first in the country to launch an Organ Chair, named after seasoned international organist Liesbeth Schlumberger-Kurpershoek.

Over the last two decades South African has seen a decline in organ student numbers. The School of Music has taken the initiative by deploying experts and instructors to coach and mentor OSM students, in an effort to increase their chances of excelling in the international music scene.

The Organ Chair is an entity of the International Artistic Mentorship Programme (IAMP), which aims to establish partnerships between successful international musicians and OSM students. It is within this context that the OSM decided to launch the institutionalisation of an Organ Chair in a programme scheduled to take place from 8 -13 September 2015 in the Bloemfontein Campus and in surrounding areas.

Meet the expert

Liesbeth Schlumberger-Kurpershoek is a French-South African organist and pedagogue, who is well versed in the music profession. This bodes well for our university’s music students.  Initially educated by the great Stephanus Zondagh at the University of Pretoria while still a school pupil, Liesbeth’s passion for music has soared to great height since then.

Some of her accolades include winning the prestigious SABC Music Prize in 1985, and the International Organ Competition held in Bordeaux in 1989.

Liesbeth has worked with distinguished organists at the France Conservatoire National de Ruiel-Malmaison, the Conservatoire National de Région, Conservatoire National Supérieur de Musique in Lyon, and is the organist at Reformed Church of Etoile in Paris. In 2010, she was an adjudicator at the Chartres International Organ Competition, one of the most prestigious of its kind in the organ world.

This active recitalist and masterclass pedagogue facilitated classes attended by master students from Cape Town, Stellenbosch, and Potchestroom, and workshops as part of launching the Liesbeth Schlumberger-Kurpershoek OSM Organ Chair.

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