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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

A Kovsie friend in need is a Kovsie friend indeed
2015-09-23


Several student organisations have recently started
initiatives to lessen the burden on needy students,
and on the broader community. It is because of
these initiatives that donations of food, commodities
and clothes reached the No Student Hungry (NSH)
Bursary Programme at the University of the Free State.

Photo: René-Jean van der Berg

Kovsie students have often showed that a friend in need is a friend indeed. Several student organisations have recently started initiatives to lessen the burden on needy students, and on the broader community.

It is because of these initiatives that donations of food, commodities and clothes reached the No Student Hungry (NSH) Bursary Programme at the University of the Free State.

The Rag Community Service and NSH offices are extremely grateful to students and staff for their selfless donations, also in respect of the difference these initiatives are making to Kovsies’ chances of having a better future.

The food and commodities will be distributed to the community, while the clothing donations are used for regular clothing sales in order to raise funds.

The food donations included a substantial donation from the support organisation, Gift of the Givers. The organisation heard about the NSH Bursary Programme and, due to the scope of the student-hunger problem, decided to become involved.

“This is an excellent initiative, and the passion with which it is driven motivated us to make a donation,” said Ms Emily Thomas, representative from Gift of the Givers.

Ms Karen Scheepers, Assistant-Director: Student Life responsible for Rag Community Service, said the recent donations and initiatives are proof that the Kovsie community really cares for each other.

“I found it amazing how willing students were to help and to give. From the moment we asked for help, students arrived at our offices with loads of stuff.”

 

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