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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Standing in solidarity against suicide
2015-09-28


Students take collective action against the plight of suicide

Many students are battling depression, and have contemplated suicide. Some have lost the battle and, in turn, their lives. Suicide is a difficult topic to discuss and, even more challenging, to face its repercussions. The Leadership for Change (F1) 2014/2015 cohort took the initiative to change this through the TooSoon campaign.

A day after International Suicide Awareness Day, on Friday 11 September 2015, students marched in solidarity from Thakaneng Bridge to the Red Square on the University of the Free State’s Bloemfontein Campus.

The TooSoon team has forged links with the student community, Student Affairs, Student Counselling and Development, as well as the Health and Wellness offices to break the silence about the topic of suicide.

Every student has the potential to live a long and purposeful life. So, when someone ends his or her life, it is always too soon: this is the message the team is communicating. Awareness-raising was kick-started in August, with information sessions held at residences across the campus and the Bridge. The campus was plastered with posters offering emergency contact details for those in need of counselling, and culminated in the silent march.

At the end of the march, those who had already lost the battle were remembered through song and poetry. Students then pledged their support by painting their fingers with yellow paint and printing them on a canvas,,symbolising their solidarity in the fight against suicide.

 

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