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12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie Netball team aims for first home final on Monday 12 October 2015
2015-10-09

Kovsies Netball has been unbeaten this year.

The University of the Free State (UFS) netball team  is hoping to continue its good performance in the Varsity Sport series against the North-West University on Monday 12 October 2015 at 19:00, in order to reach the finals for a third consecutive year.

The teams will meet in the Callie Human Centre on the Bloemfontein Campus for a follow-up of last year’s semi-final. Kovsies won that that game in Bloemfontein with a score of 51-45.

If the home team prevails, they will be hosting a final for the first time.

The Kovsies, who were unbeaten this year, and finished at the top of the log, were the champions in the first two seasons, but had to play away from home in the final against Pukke in 2013 and Tuks in 2014.

The last league match they lost against Pukke was in 2013. The score in Pretoria was 47-60 in favour of the Pukke.

Many of the clashes between the teams have been very close games. Last year, there was a 45-45 draw in Potchefstroom.

In the first round of 2015 between Kovsies and Pukke in Bloemfontein, the UFS won by 47-38.

In their final league match in Stellenbosch on Monday 5 October 2015, Kovsies won against Maties by 41-33, while the Pukke, who ended fourth on the log, defeated the Madibaz 65-32 in Potchefstroom.

In the other semi-final on Monday, Tukkies and Maties, second and third respectively on the log, will play against each other in Pretoria. This match will be broadcast live on a big screen in the Callie Human Centre on Monday.

The Kovsie captain, Karla Mostert, who will be playing for Bath in England next year, is currently ahead on votes for Player of the Series. Last year, she was also Player of the Series. Fans may vote for her on the Varsity Sport Facebook page at https://www.facebook.com/varsitysportsSA.

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