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12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Lecturer’s debut novel wins ATKV Prize for Fiction
2015-10-14

Dr Francois Smith
Photo: Johan Roux

Kamphoer made its debut on the literary scene just over a year ago, and on 11 September 2015, it was declared the best novel by the Afrikaanse Taal en Kultuurvereniging (ATKV). This is not the first time Kamphoer has been recognised as literary gem. Earlier this year, the novel was shortlisted for the W A Hofmeyr Prize as well as the Huisgenoot Tempo Award.

Dr Francois Smith, the author, joined the University of the Free State (UFS) as a lecturer in the Department of Afrikaans and Dutch, German and French at the beginning of this year. Prior to entering the academic sphere, he dedicated about 11 years of his life to editing for a publishing house. Certainly, helping other people write and produce books thoroughly prepared him for authorship.

For three months, Smith spent eight hours a day creating his award-winning masterpiece. The secret of success lies in the ABC formula. “The ABC for writing is Apply Back to Chair. You have to go and sit down and start typing,” he says.

That is when passion meets imagination, albeit at times, one might also need inspiration. Smith applied this winning formula meticulously, and it has resulted in over 30 000 copies of Kamphoer being sold since July 2014.

He was taken aback by the novel’s warm reception. “I wrote a book, finished it, and knew that it wasn’t bad but I never for one moment imagined that it would be such a big commercial success,” he said.

About Kamphoer

The book which Smith describes as a good but not an easy read about a disturbing subject is the true story of a woman who was brutally raped during the South African War and left for dead.  After the traumatic experience, she dedicates her life to helping others deal with similar ordeals, re-encountering her rapists in the process.

About the award

Kamphoer emerged as an exceptional contribution amongst two other finalists. Kerneels Breytenbach’s Ester as well as Harry Kalmer’s ’n Duisend stories oor Johannesburg were also competing for the prestigious award.


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