Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
12 May 2021 | Story Ilze Bakkes
The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences. 

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students. 

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform. 

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos. 

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

UFS casts its net wider for collaborative partner engagement
2015-10-19

Ms Felicia Mabuza-Suttle and Mr Ndaba Ntsele

The office of Institutional Advancement at the University of the Free State hosted an event on 9 October 2015 in Johannesburg, to engage prospective partners and donors, to showcase its various projects and programmes, and to recognise existing donors for their contributions.

The event, titled “Revenge of the Caterpillar”, prompted a discussion on the story of change at the University of the Free State, focusing on transformation as well as new ways of advancing a University amidst recent events.

The programme director, Mr Ndaba Ntsele, CEO and Director of Pamodzi Holdings and member of the UFS Council, introduced the Vice-Chancellor and Rector, Prof Jonathan Jansen, to the audience. Mr Ntsele expressed his deep respect and confidence in the Vice-Chancellor and his leadership of the university.

Professor Jansen launched his new book, Leading for Change: Race, intimacy, and leadership on divided university campuses, which offers theoretical grounds for thinking about, and transforming, leadership and higher education worldwide. In the context of his book, Prof Jansen discussed inter-racial relationships among students at the UFS and their experiences, which mirror race relations in the country among communities that have come out of a long history of oppression, such as slavery and apartheid.

Prof Jansen also spoke of the challenges that have surfaced nationally on racial symbols on university campuses. “At the UFS, we have dealt with issues concerning racial symbolism.  It is important to lead in times of peace, in order to be able to lead in times of trouble,” he said.

A robust discussion followed, on the way forward for transformation at institutions of higher education, and how this affects communities and the nation at large.   The event was attended by representatives of donor and affiliate organisations of the UFS, such the Nedbank Group, The South African Holocaust and Genocide Foundation, and celebrity guests such as Gareth Cliff, Felicia Mabuza-Suttle and Leanne Manas.



We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept