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Create to innovate to differentiate: Virtual Expo 2021

12 May 2021 | Story Ilze Bakkes

The COVID-19 outbreak in South Africa and the subsequent national lockdown severely impacted the usual physical open day mass-marketing tactic. At the same time, it provided an opportunity for the Department of Student Recruitment Services (SRS) to be super creative and agile in promoting the UFS offerings to the target audiences.

Once a year, the UFS invites prospective learners and parents to visit our campuses for a taste of campus life. But for many interested students, especially those living remotely or abroad, a site visit is not always practical. Furthermore, the 2021 open days on the Bloemfontein and Qwaqwa Campuses were again cancelled due to the COVID-19 pandemic. The 2020 Virtual Open Day proved that breaking from the traditional recruitment tactics and moving into the virtual domain was not only bold and innovative, but also offered more engagement and communication opportunities with prospective students. Building on the insights and success of COVID-19 response engagements, the Department of Student Recruitment Services has once again developed an immersive virtual experience for prospective students.

Ilze Bakkes, Chief Officer: Integrated Marketing and Innovation from the Department of Student Recruitment Services, says: “We listened to the needs and wants of our prospective students and staff. Therefore, the 2021 Virtual Expo will have undergraduate, postgraduate, and international student recruitment foci, offering more and relevant information in a visual, multi-layered, and digital way.” Information is presented through videos, photos, downloadable PDF brochures, and links to marketing material and the online application platform.

A challenge during the physical open day is the lack of time to engage with faculties or that not all the information could be obtained. The Virtual Expo is live now click here and can be visited until 30 September 2021, when applications to study undergraduate and postgraduate programmes in 2022 close. The Virtual Expo offers a professional, easy-to-navigate and hassle-free digital experience of the academic, social, and cultural life at the UFS on all three campuses – in the convenience of the visitor’s own space and time. Subtexts for videos enable differently abled visitors to enjoy the content, and data-sensitive visitors can download the PDF versions of videos.

Applications to study in 2022 are already open. To apply, click here (link to online application). For important closing dates, download the UFS Undergraduate Prospectus

For information on the Virtual Expo, contact Ilze Bakkes at +27 51 401 9028 or bakkese@ufs.ac.za.

News Archive

Kovsie fencers dominate the Free State Fencing Closed Competition

2015-10-19

The ultimate clash of the fencing titans Photo credits: Robynne van Zuydam.

Willem Brink and Wanda Verster fenced their hearts out at Free State Closed Competition, winning gold medals in the men’s and women’s category, respectively. These University of the Free State students dominated opponents from the Vrystaat Amateur Skerm Klub (VASK).

Fencers from the VASK retaliated bravely in defense of their honour on Saturday 12 September 2015, with Jurgen Schroder taking home a Silver medal. His team mates, Ruan Coetzee-Schroder and Shaeffer Georgiou, shared the Bronze medal. A winning performance placed VASK’s Danielle Ceronio and Stella Heyns in the Bronze realm. Kovsie Fencing’s Kayla de Gouveid shared the spot with Stella as a bronze recipient.

It was a clash of the titans as 27 participants formed opposing teams. The University of the Free State (UFS) team, who hosted the competition, showed the guests no sign of mercy as they triumphed.

Wanda was impressed by the UFS’s performance. “The students performed very well, especially considering that most of them started fencing just this year.”

“Willem Brink, who finished with gold, started fencing in 2012. He finished with a Bronze medal at the Free State Closed competition held earlier, in May 2015 The first fencer to reach 15 wins,” said the Kovsie Fencing representative.

The club will represent our university at the University of Pretoria (TUKS) Open where fencers from the entire country will compete on 25 and 26 September 2015. The club is also preparing for the University Sports South Africa (USSA) tournament and the Limpopo Open that take place in November and December, respectively. These competitions serve to pave the way for the July 2016 nationals, where Kovsies hope to make their mark as champions.

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